Jay S. Sidhu, the alumnus for whom the business school at Wilkes is named, will be launching his new book titled Never Ever, Ever Give Up on campus on Thursday, April 13th. There will be a student-led Q&A discussion at 11 AM in the Henry Student Center Ballroom and a book signing on the first floor of the student center at 12 PM. Admission is free of charge and complimentary books will be available.